ALM Public Relations Expands Social Media Influencer Division to Meet Growing Talent Demand

Los Angeles, CA (PRWEB) September 26, 2013 Move over, Anna Wintour; a YouTuber needs your seat. Today’s young trendy fashionista is about as likely to seek up-to-the-minute fashion and beauty advice from an enigmatic editor in a magazine as she is to take it from her mother. She wants the scoop from someone like her but hipper, more on the pulse of what’s trending, and who has the information whenever she needs to know. She wants a YouTube guru. Followed primarily by highly coveted 16- to 25-year-old-female demographic on YouTube and other social media, these next-generation influencers are the new face of fashion and beauty. They’re taking their well-deserved place as the go-to source of fashion and beauty advice with market editors. “One of the most popular topics on video sharing sites is beauty. It’s time to say goodbye to fashion magazines and in-store make-up demonstrations because YouTube has all the answers. We watch their videos to learn what products they buy, what


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